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Le Web London — Day 1

MaintainPR was lucky enough to secure a place at this year’s Le Web London — the inaugral UK event for one of Europe’s top tech shows — and I had a great time yesterday making the most of opportunity.

Celebrity chef Jamie Oliver proved to the crowd that he is a geek at heart, so don’t let the surf shorts and plaid shirts fool you. Oliver talked up celebrities who understand Twitter, but revealed to the crowd he personally hearts Instagram in a big way.

Speaking of Instagram, MPR hearts a new startup based out of Paris: Starmatic. Think of it like an Instagram killer with deeper tweaking, a gorgeous UI, and the ability to select from a different range of vintage cameras to emulate before you snap.

European entrepreneurs got another confidence boost when news hit from Mike Butcher at Techcrunch that 10 month old UK-based Llustre, an online design store, sold to Fab.com. Congrats to Tracy Doree and Vivienne Bearman, co-founders.

Later in the afternoon, Klout got put on the hot seat by Techcrunch writer Alexia Tsotsis, who I wouldn’t exactly call their biggest fan. MPR’s favourite tweet from the session is here. Nice one Jon.

It was great to meet more young startup entrepreneurs with strong visions/products, including Teleportd and Nearnote, and while we’d love to tell you more, we’re on our way out the door right now for day two!

Filed under le web london klout twitter hailo starmatic teleportd nearnote jamie oliver instagram llustre fab.com alexia tsotsis

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Why Doesn’t Google Build a Social Media Dashboard for the PR Industry?
I set out this afternoon to give my Google+ profile some love. I just joined the newest of the social networks a few days ago after reading about the impressive 60+ million mark, and in particular, seeing these UK metrics.
While looking over info on how to claim authorship of articles online for your Google+ Profile (the new more personalized and social SEO), and more about Google+ Pages from a PR professional’s standpoint, I ran across this question by Quora user: "Why doesn’t Google just make a social media dashboard?"
Now, social media dashboards like Hootsuite and Conversocial already abound for marketing, and they do a great job. This is probably what the poster meant, competing with them, but because my mind was set in PR mode when running across this, I got to thinking about how Google is in a unique place to build a tool for a much more specialized industry. Something more like this.
Considering that the multi-billion dollar PR industry is based upon online news (and the resyndication/personalization of online news via social networks) and that Google just launched their social network…which has great broadcasting implications via Hangouts, I’d say that’s a match made in heaven. Wouldn’t you?
Google already maintains and controls the most popular mechanism for tracking mentions (which we PR folk deliver to our clients with analysis) with Google Alerts. Google Blog Search is head over heels better than Technorati (sorry guys) for finding new sources and influencers!
Wait you say! Surely Facebook and Twitter will not play fair with their APIs…to which I say, so what? Export Twitter Lists and great Facebook PR resources like Subscribe via RSS, then let us organize and parse through the feeds with keywords!
To date, much of what Google appears to be doing around Search Plus Your World, and indexing author profile information is to bolster efforts for relevance in a world dominated by link sharing on dominant social networks like Facebook. I would argue that Google is not only sitting on a gold mine of potential revenue if they heed this advice, but also stands to benefit with regards to social search because PRs make up such a large portion of “influencers” online.
What should it look like? Well, that’s the easiest part!!! There are already all sorts of proven CRM-like contact tracking suites for social media. It’s not like any wheels need to beThere is one tool that every PR person can never go without: the Excel Spreadsheet (or…ahem…Google Docs). We use Excel to keep an orderly page to view for contact details, the last time a message was sent and the response, and more and more, for linking social media and blog profiles. Guess who already has this worked into a online suite of easy-to-share tools linked with the most popular webmail account?
Come on guys…get a move on!

Why Doesn’t Google Build a Social Media Dashboard for the PR Industry?

I set out this afternoon to give my Google+ profile some love. I just joined the newest of the social networks a few days ago after reading about the impressive 60+ million mark, and in particular, seeing these UK metrics.

While looking over info on how to claim authorship of articles online for your Google+ Profile (the new more personalized and social SEO), and more about Google+ Pages from a PR professional’s standpoint, I ran across this question by Quora user: "Why doesn’t Google just make a social media dashboard?"

Now, social media dashboards like Hootsuite and Conversocial already abound for marketing, and they do a great job. This is probably what the poster meant, competing with them, but because my mind was set in PR mode when running across this, I got to thinking about how Google is in a unique place to build a tool for a much more specialized industry. Something more like this.

Considering that the multi-billion dollar PR industry is based upon online news (and the resyndication/personalization of online news via social networks) and that Google just launched their social network…which has great broadcasting implications via Hangouts, I’d say that’s a match made in heaven. Wouldn’t you?

Google already maintains and controls the most popular mechanism for tracking mentions (which we PR folk deliver to our clients with analysis) with Google Alerts. Google Blog Search is head over heels better than Technorati (sorry guys) for finding new sources and influencers!

Wait you say! Surely Facebook and Twitter will not play fair with their APIs…to which I say, so what? Export Twitter Lists and great Facebook PR resources like Subscribe via RSS, then let us organize and parse through the feeds with keywords!

To date, much of what Google appears to be doing around Search Plus Your World, and indexing author profile information is to bolster efforts for relevance in a world dominated by link sharing on dominant social networks like Facebook. I would argue that Google is not only sitting on a gold mine of potential revenue if they heed this advice, but also stands to benefit with regards to social search because PRs make up such a large portion of “influencers” online.

What should it look like? Well, that’s the easiest part!!! There are already all sorts of proven CRM-like contact tracking suites for social media. It’s not like any wheels need to beThere is one tool that every PR person can never go without: the Excel Spreadsheet (or…ahem…Google Docs). We use Excel to keep an orderly page to view for contact details, the last time a message was sent and the response, and more and more, for linking social media and blog profiles. Guess who already has this worked into a online suite of easy-to-share tools linked with the most popular webmail account?

Come on guys…get a move on!

Filed under google pr google search plus your world google plus vocus cision quora social media dashboard hootsuite Twitter startup pr conversocial

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WOW. This is huge news.
MG Siegler writes for Techcrunch that LinkedIn is now their number two traffic referrer, surpassing Twitter.
As I wrote a few months back on this blog, it’s the huge potential in LinkedIn Today and Signal, adding context and direction to the clusterfuck of info that is Twitter. To see it eclipse Twitter as a referrer this quickly for a news destination like Techcrunch is simply mind blowing though.
To better understand the web’s new unfolding discovery matrix, I highly recommend this read (also on Techcrunch funny enough) from Mahendra Palsule, who is a Techmeme editor, and self-described platform-agnostic tech geek.
We are entering the AGE OF RELEVANCE. Hurrah!

WOW. This is huge news.

MG Siegler writes for Techcrunch that LinkedIn is now their number two traffic referrer, surpassing Twitter.

As I wrote a few months back on this blog, it’s the huge potential in LinkedIn Today and Signal, adding context and direction to the clusterfuck of info that is Twitter. To see it eclipse Twitter as a referrer this quickly for a news destination like Techcrunch is simply mind blowing though.

To better understand the web’s new unfolding discovery matrix, I highly recommend this read (also on Techcrunch funny enough) from Mahendra Palsule, who is a Techmeme editor, and self-described platform-agnostic tech geek.

We are entering the AGE OF RELEVANCE. Hurrah!

Filed under parislemon techcrunch twitter linkedin linkedintoday webdiscovery personalization relevance interestgraph

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How to Win Friends and Influence Data (err…people?) — The Network Pt. 2: LinkedIn

Your network is your strongest asset as a communications professional. Now, thanks to advancements of the programmable web, one is able to take their network from what were once closed platforms, and interact in exciting new ways for media and communications work.

The posts in this series detail our approach around the following networking tools we have picked to focus on at MaintainPR: Facebook, LinkedIn, Google Reader, Techmeme, Flowtown, Klout, WeFollow, Listorius, and PostRank Connect.

The Network Pt. 2: LinkedIn

Back in the beginning of this month, amid the Angry Bird creators getting $40 million, and a whole slew of pre-SXSW mobile social group messaging announcements, a little web business called LinkedIn took some new features live. “Signal,” and “Today,” are both a kind of layer (with the former being for search and the latter for discovery)  for getting pointed towards the right topics through the help of your network.

I find LinkedIn to be indispensable, as I’m sure most do in the PR/Communications field, and have always respected the foresight of Reid Hoffman…especially admiring his ability on the business end to actually MAKE REVENUE! — and so it prides me to say that these two tools are well worth time and investment. Both “Today” and “Signal” add real value to the existing discovery methods powering them (Twitter and StumbleUpon for now) and also allow you to see which news your network is sharing the most on LinkedIn.

LinkedIn Today, which you can access here, gives you a kind of Flipboard-inspired UI view of current stories discussed and shared in your network. At the top you’ll find a timeline of the most shared across all industries. Then a little further down, you get a breakdown by industry you follow. So for me it’s: Public Relations, Internet, and Online Media. Be sure to scroll all the way down and check out more suggested industries if you’d like to expand your news filter. I found the choices the site was making based on my connections to be great. You can even set a LinkedIn Today digest email to go out to you at a variety of intervals (e.g. Daily, Weekly, Monthly).

LinkedIn Signal is a filter for Twitter. Simple as that. It displays your network’s Twitter posts, and gives you the ability to browse only relevant tweets. So why is this so great for communications professionals? Because of the degree of filtering it offers over Twitter’s own Advanced Search. Take a look at the breakdown:

As you can see from the list of filters…and the added ability in Signal to just see trending links, it’s of massive value for staying on top of your industry without drowning in the “What I ate for breakfast” posts that litter the Twitterati.

Filed under linkedin twitter pr influence networking tools socialmedia

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How To Win Friends and Influence Data (err…people?) Pt. 3 — The Blueprint

In this series of blog posts, we are fleshing out, in sort of real-time, our methods and structure for an “engagement tracking” system online. MaintainPR is a brand new social media and SEO focused consultancy and our goal is to be transparent during these formative steps of the business, to encourage discussion and comments, and hopefully learn more along the way. In this post, Ryan outlines the overarching basic principals and steps we are taking next.

Greetings from Social Media Week London! From Monday on there have been about 100 events or so a night, and a billion tweets from social media experts exalting themselves, and well…social media! Whether or not the coverage is entirely needed, it has sure been great for meeting like-minded people, and getting out of the home office.

In addition to getting our event approved and a venue sorted (details to come) we’ve been discussing the point of this post series with lots of folks (both online and off) and have some great info coming.

Today, we want to share a breakdown of the overarching principals of our tact. If you are coming to this post without having read the first, or second — do so now to catch up.

All done? Great.

So, the forthcoming posts in this series will be broken down into the following subject areas:

1) The Network

2) The Message

3) Discovery/Dissemination

4) Tracking

While the list does sound distinctly old school, like an intro to McLuhan New Media class from 1994, we promise it’s just the terminology. And, while we’d love to give you more info now, we are too busy going out to Social Media Week, and taking care of the most important starting point (The Network) for MaintainPR right now.

Fret not however, because part 4 will be along sooner than you think. We look forward to sharing our approach with everyone and getting your feedback along the way. Ciao for now.

Ryan


Filed under seo social media marketing engagement social crm social media week london facebook twitter public relations startups

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How To Win Friends and Influence Data (err…people?)

So we are starting a communications company in 2011. Yeah, like right now. The clients we want to help are startups in Europe and the U.S., with an emphasis on social media marketing, and we want to prove ROI from social media through higher search rankings, and a measurable uptake in new users. Fun stuff for a data geek. Which I am not.

But, a lot has changed and come into the game over the last year or so, as far as tracking and publicly available APIs. A ton of companies and startups now charge and get their own bread and butter from tacking a non-data-geek interface over the right data to be watching. The thing is we want to do it without paying anyone. And we want to prove that it can be done publicly. So like…you guys who are reading this because you’re interested will think we are the shit.

I am coming fresh from a role with a global company, where we had a bit of a budget to play around with some of the latest goodies when it comes to this stuff. As such, I’ve had some time to wrap my head around some of it, and did…I think…

But, as you can tell from my overtly hesitant writing style, I think we could still stand to benefit from some more advice.

So over the next few weeks, I’m going to be using my networks on Quora and Facebook…as well as my emails to anyone under the sun with expertise that will listen, to solicit advice and comments on the tactics we are trying.

Maybe we’ll get some good advice…maybe it will be crap. But consider this my formal invitation to anyone interested to come along for the ride.

Filed under social media marketing seo engagement social crm facebook twitter postrank demand media edgerank open graph