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MaintainPR client Gruvi.tv have a great post on Allfacebook around how to make the most of marketing dollars for film campaigns.
Click through for the full article.
More from Ben Johnson, Gruvi founder:
The main point with tracking your Facebook campaigns is you can not rely only on Facebook insights, use a series of tools to help you. Ones i would recommend for film are www.Fanpagetrender.com for instant real time analysis of fan engagement and for identifying core fans www.pagelever.com for turbo charging your FB insights data and analysis www.socialbakers.com for a good overview of your whole social media campaign and page moderation

MaintainPR client Gruvi.tv have a great post on Allfacebook around how to make the most of marketing dollars for film campaigns.

Click through for the full article.

More from Ben Johnson, Gruvi founder:

The main point with tracking your Facebook campaigns is you can not rely only on Facebook insights, use a series of tools to help you.

Ones i would recommend for film are www.Fanpagetrender.com for instant real time analysis of fan engagement and for identifying core fans www.pagelever.com for turbo charging your FB insights data and analysis www.socialbakers.com for a good overview of your whole social media campaign and page moderation

Filed under gruvi engagement social media marketing facebook fan pages allfacebook fanpagetrender pagelever

16 notes &

The Future of Communication Lies in Data Visualization

As social media like blogs, Facebook, Twitter and YouTube grow increasingly popular among consumers, marketers are now sitting on more data about the changing behavior of their customers than anyone knows what to do with. But those who will succeed in their marketing strategy, as well as take best advantage of the current paradigm shift from search (scale) to engagement (friend influence) for communications will have to work closely with data visualization.

Facebook (which now accounts for around 53.5 billion minutes of American’s time online in a month) for example, has just expanded the methods for users to help tell your story with the recent introduction of the Ticker, and Timeline.

While Twitter (with a respectable 565.2m minutes), is quickly becoming the go-to tool for sourcing information for journalists, and recent efforts are really stepping up the usefulness for PRs and journalists.

Here is a list of third-party companies and tools MaintainPR has sourced as being on top of the trend:

Trendrr A Twitter ecosystem partner, is a real-time data-processing engine that powers market intelligence tools for television, Tweet curation, and on-air visualizations

Gnip Aggregates data from Twitter, Facebook (and 100+ more) into one intelligent API

Mass Relevance A real-time curation and moderation platform called TweetRiver  helps media organizations identify the Tweets that are most relevant for a given topic or event

Fanpagetrender Facebook fanpage analytics with an eye toward the power of graphs for real-time info. You can put your own comments on graphs which makes it easy to assess influence at a particular point of time.

Filed under data visualization pr communications tech pr facebook f8 facebook ticker facebook timeline twitter for journalists trendrr gnip mass relevance fanpagetrender