Posts tagged engagement
Posts tagged engagement
MaintainPR client Gruvi.tv have a great post on Allfacebook around how to make the most of marketing dollars for film campaigns.
More from Ben Johnson, Gruvi founder:
The main point with tracking your Facebook campaigns is you can not rely only on Facebook insights, use a series of tools to help you.
Ones i would recommend for film are www.Fanpagetrender.com for instant real time analysis of fan engagement and for identifying core fans www.pagelever.com for turbo charging your FB insights data and analysis www.socialbakers.com for a good overview of your whole social media campaign and page moderation
In this series of blog posts, we are fleshing out, in sort of real-time, our methods and structure for an “engagement tracking” system online. MaintainPR is a brand new social media and SEO focused consultancy and our goal is to be transparent during these formative steps of the business, to encourage discussion and comments, and hopefully learn more along the way. In this post, Ryan outlines the overarching basic principals and steps we are taking next.
Greetings from Social Media Week London! From Monday on there have been about 100 events or so a night, and a billion tweets from social media experts exalting themselves, and well…social media! Whether or not the coverage is entirely needed, it has sure been great for meeting like-minded people, and getting out of the home office.
In addition to getting our event approved and a venue sorted (details to come) we’ve been discussing the point of this post series with lots of folks (both online and off) and have some great info coming.
All done? Great.
So, the forthcoming posts in this series will be broken down into the following subject areas:
1) The Network
2) The Message
While the list does sound distinctly old school, like an intro to McLuhan New Media class from 1994, we promise it’s just the terminology. And, while we’d love to give you more info now, we are too busy going out to Social Media Week, and taking care of the most important starting point (The Network) for MaintainPR right now.
Fret not however, because part 4 will be along sooner than you think. We look forward to sharing our approach with everyone and getting your feedback along the way. Ciao for now.
In this series of blog posts, we are fleshing out, in sort of real-time, our methods and structure for an “engagement tracking” system online. MaintainPR is a brand new social media and SEO focused consultancy and our goal is to be transparent during these formative steps of the business, to encourage discussion and comments, and hopefully learn more along the way. In this post, Ryan tackles outsourcing in social media.
Pt. 2 — Is it OK to Outsource?
This past week I was either reading my Small Business for Dummies guide (borrowed of course), pitching my Social Media Week event idea to random pubs and companies around Shoreditch (no luck thus far) … or sorting Facebook and Twitter contacts into lists. Twitter win. Facebook fail.
In the midst of all these tasks, even a social creature like myself can forget about the two most important cornerstones in social media marketing and PR: Presence, and Engagement.
I’ll get to to Engagement in the next post, but for now, let me ask this. Am I the only guy in the room who is thinking “Why shouldn’t I apply the guiding principal of the best selling book The 4-Hour Work Week to my social channels while I am focusing on the other, more important tasks?” Answer: No.
So…I sent an email to one of the larger, renowned “virtual assistant” service providers in India. What they came back with did not sell me on the idea. Here’s why.
If you are unfamiliar with the concept, author Timothy Ferriss outlines a blueprint in the above mentioned book on how to dodge the office life, get the help of India-based professional assistants who know more about Excel and Powerpoint than you do anyway, and begin a jet-setting existence where you manage everything you do professionally in between heliskiing and snorkling adventures in Costa Rica.
Yes, I sort of read the book. And I definitely know more than a few managers who were obviously trying their hand at the promise land…but that’s getting off topic.
What I was looking for in my virtual assistant was someone who could help me grow my inbound social presences. What I mean by “inbound” is not my communication channels (i.e. Facebook and Twitter), but rather my sources for social discovery, mainly: Delicious, Google Reader, Digg, Reddit, and LinkedIn — hell even Tumblr since the friend finder on this platform sucks!
I had methods in mind that I would be willing to pay a going rate for, but what I got back from my contact didn’t win much confidence. Here is the thread:
Ryan: Sorry for the delayed reply. $180 (or $18 and hour) seems a little high. Can you explain a bit more about how XXXX would approach the following goals:
Grow my networks on De.li.cious and Digg with influential contributors who bookmark/digg items involving social media and mobile application trends first. Expand and categorize my Google Reader account with appropriate upcoming bloggers in the same spaces (social media and mobile applications) as defined by industry standard rankings. And finally, include me in the appropriate groups/contact spheres for these industries on LinkedIn.
Representative: Random search by keying in some specific keywords will give a list of bookmarks related to the keywords. The users of those bookmarked links can be followed. Hence, a strong network can be created.
Please see our estimates below for 80 hour-a-month and 160 hours-a-month below : 80 hours-a-month : US$ 1,360160 hours-a-month: US$ 2,480
Hmmmm…so I pay $15.50 an hour for him to type “social media” into Digg and Delicious and follow whomever is currently submitting in these topics. This is basically the same method many in the social media field approach Twitter. Pay someone or some bots to follow a bunch of people, then unfollow. Also notice there is no mention of the Google Reader question, and no mention to any sort of industry ranking service such as PostRank, Technorati…etc…
Based on this interaction, I am going to continue to slave away at the social web in the old school way…my actual interaction. But hey, maybe I’m wrong.
Do you have any good experience working relationships with outsourcing in social media? If so, I’d love to hear about them. I’ve added a question on Quora for this purpose: http://www.quora.com/Is-it-ok-to-outsource-inbound-social-media-channel-growth
So we are starting a communications company in 2011. Yeah, like right now. The clients we want to help are startups in Europe and the U.S., with an emphasis on social media marketing, and we want to prove ROI from social media through higher search rankings, and a measurable uptake in new users. Fun stuff for a data geek. Which I am not.
But, a lot has changed and come into the game over the last year or so, as far as tracking and publicly available APIs. A ton of companies and startups now charge and get their own bread and butter from tacking a non-data-geek interface over the right data to be watching. The thing is we want to do it without paying anyone. And we want to prove that it can be done publicly. So like…you guys who are reading this because you’re interested will think we are the shit.
I am coming fresh from a role with a global company, where we had a bit of a budget to play around with some of the latest goodies when it comes to this stuff. As such, I’ve had some time to wrap my head around some of it, and did…I think…
But, as you can tell from my overtly hesitant writing style, I think we could still stand to benefit from some more advice.
So over the next few weeks, I’m going to be using my networks on Quora and Facebook…as well as my emails to anyone under the sun with expertise that will listen, to solicit advice and comments on the tactics we are trying.
Maybe we’ll get some good advice…maybe it will be crap. But consider this my formal invitation to anyone interested to come along for the ride.