Why Doesn’t Google Build a Social Media Dashboard for the PR Industry?
I set out this afternoon to give my Google+ profile some love. I just joined the newest of the social networks a few days ago after reading about the impressive 60+ million mark, and in particular, seeing these UK metrics.
While looking over info on how to claim authorship of articles online for your Google+ Profile (the new more personalized and social SEO), and more about Google+ Pages from a PR professional’s standpoint, I ran across this question by Quora user: "Why doesn’t Google just make a social media dashboard?"
Now, social media dashboards like Hootsuite and Conversocial already abound for marketing, and they do a great job. This is probably what the poster meant, competing with them, but because my mind was set in PR mode when running across this, I got to thinking about how Google is in a unique place to build a tool for a much more specialized industry. Something more like this.
Considering that the multi-billion dollar PR industry is based upon online news (and the resyndication/personalization of online news via social networks) and that Google just launched their social network…which has great broadcasting implications via Hangouts, I’d say that’s a match made in heaven. Wouldn’t you?
Google already maintains and controls the most popular mechanism for tracking mentions (which we PR folk deliver to our clients with analysis) with Google Alerts. Google Blog Search is head over heels better than Technorati (sorry guys) for finding new sources and influencers!
Wait you say! Surely Facebook and Twitter will not play fair with their APIs…to which I say, so what? Export Twitter Lists and great Facebook PR resources like Subscribe via RSS, then let us organize and parse through the feeds with keywords!
To date, much of what Google appears to be doing around Search Plus Your World, and indexing author profile information is to bolster efforts for relevance in a world dominated by link sharing on dominant social networks like Facebook. I would argue that Google is not only sitting on a gold mine of potential revenue if they heed this advice, but also stands to benefit with regards to social search because PRs make up such a large portion of “influencers” online.
What should it look like? Well, that’s the easiest part!!! There are already all sorts of proven CRM-like contact tracking suites for social media. It’s not like any wheels need to beThere is one tool that every PR person can never go without: the Excel Spreadsheet (or…ahem…Google Docs). We use Excel to keep an orderly page to view for contact details, the last time a message was sent and the response, and more and more, for linking social media and blog profiles. Guess who already has this worked into a online suite of easy-to-share tools linked with the most popular webmail account?
Come on guys…get a move on!